With many firms embracing mobile apps, there are a growing number of developers out there seeking to cater to the needs of increasingly savvy clients. So when carrying out mobile app development in London, there are lots of common mistakes that are worth avoiding. Here are just five of the biggest errors you should not overlook.
Undervaluing User Experience
It may sound obvious, but the UX of an app should be a top priority during development. Yet a quick look at many titles in major app stores will reveal that even successful releases can sometimes be clunky and unintuitive to use.
To overcome this, developers must make sure that the usability of an app is checked and tweaked regularly before launch. This should ensure that newcomers can pick it up and use it without encountering obstacles to their enjoyment.
Overburdening Apps with Pointless Functions
Even with a clean interface and good usability scores, an app can still be brought down as a result of suffering from a lack of focus. This can occur if developers attempt to add too many features which detract from the core purpose of the software.
Focusing on a small number of capabilities and executing them well is a better idea than trying to make an app which is a jack of all trades, leaving users confused.
Failing to Market an App Correctly
Marketing is important for apps, since each new arrival is launched into an ecosystem where it has to compete with millions of rivals vying for the attention of users. And a lot of your efforts in this area may be dictated by the budget you have available.
Some developers make a mistake by trying to appeal to a broad audience when in reality an app is more likely to be a hit with a specific niche. So while it is a good idea to market apps across multiple platforms, pinpointing target demographics could be a more cost-effective strategy in the long run.
Pursuing Trends but Lacking Purpose
While businesses may be eager to get in touch with agencies offering mobile app development in London and contract them to create some mobile software so that they can compete with their rivals, this can lead to the creation of apps that lack purpose.
Instead, it is better to build an app which actually has useful features which customers will value, ensuring that they will want to fire it up again and again rather than downloading it and using it once before finding that it offers little for them to harness.
Fumbling Multi-Platform Development
There are several mobile platforms on which apps can appear, with each hosting its own app store and infrastructure that developers must navigate to launch their creations. And while building apps for Android, iOS and Windows Phone to ensure all audiences are covered is a good idea, it must not come at the expense of ignoring the specific features and qualities of each platform.